If you’re in the process of growing and need a tool to handle your business’s customer service at scale, read on. But as you scale your company, you may start to find them limiting and insufficient and be on the hunt for more advanced features. There’s no denying that the free app offers plenty of handy features for small businesses and entrepreneurs. Likewise, if you’re a small business, you’re perhaps already using the WhatsApp Business app yourself to respond to these queries. On a consumer level, WhatsApp is known by most as a popular instant messaging tool to keep in touch with family and friends.īut some will have also realized that it goes beyond personal use and have started to use it to contact businesses for customer service-related queries. You can easily distinguish them on your phone as they have different app icons.
Mostly, people keep WhatsApp for personal use and WhatsApp Business for their professional work. You can keep both the apps on your device without any hassle. By providing customer support through WhatsApp, you can make it easy for your customers to get in touch. With over 2 billion users WhatsApp boasts the largest user base among all the chat apps. One of the best things about WhatsApp and WhatsApp Business is that these apps are not mutually exclusive. Second, a verified account can help you build a stronger relationship with your customers. Similar to how emails defined communication in the 90s, the second decade of the 2000s has been defined by messaging apps, and there is one that has silently been growing to take over as the leader in the messaging landscape.
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